The campaign pairs Samsung with streamer Fuslie to announce the launch of the Galaxy S23 Ultra through a lighthearted tutorial featuring her cat, Mushroom. In the video, Fuslie walks viewers through key phone features — performance, responsiveness, and gaming capability — while “teaching” her cat how to play. The humor comes from Mushroom’s reactions and Fuslie’s commentary, which turn product features into a natural part of the story.

The collaboration positions the Galaxy S23 Ultra inside gaming and creator culture, highlighting Samsung’s relationship with streamers and its push toward mobile gaming. By using Fuslie’s genuine personality and Mushroom’s familiar presence, the spot delivers the product message in a way that feels personal to her audience while aligning with Samsung’s larger rollout for the S23 Ultra.