Beats Elite ’25 is pure tunnel-walk electricity—a fashion-driven NIL campaign that turns college football into street-level mythology. We captured nine of the nation’s most explosive players—Ryan Williams (Alabama), Caleb Downs (Ohio State), Bryce Underwood (Michigan), Nate Frazier (Georgia), Colin Simmons (Texas), Dante Moore (Oregon), DJ Lagway (Florida), John Mateer (Oklahoma), and LaNorris Sellers (South Carolina)—and dropped the announcement through @LeagueFits, pairing bold school-licensed gear with high-fashion edge. The creative channels that pre-kickoff war-drum moment—monochrome palettes, custom Beats hardware, and cinematic tunnel energy—turning every frame into a roar before the first whistle.