client:

Beats by Dre

Service:

Commercial

Year:

2024

Beats: Athletes Get It

Beats: Athletes Get It

So, What's Stopping You?

So, What's Stopping You?

Director

Jesse Ray Diamond

Producer

Shayna Gianelli

Creative Director

Alex Bowring

Senior Art Director

Ailrick Young

Copywriter

Daniel Spooner

Copywriter

Cameron Lee

Editor

Jesse Ray Diamond

Colorist

Eric Whipp

Beats Athletes Get It is pure kinetic energy—where obsession, sound, and style collide. Narrated by Angel Reese, the film tracks icons and rising stars—LeBron James, Naomi Osaka, Erling Haaland, Shohei Ohtani, Sha’Carri Richardson, Shedeur Sanders, Bronny James, and more—inside the grind: late nights, empty gyms, tunnel walks, and that quiet before the roar. It’s not a commercial—it’s the frequency of athletes who live and breathe the game, with Beats as their heartbeat.