In this spot, Daniel Ricciardo speaks of music as his fuel — how it helps him shut out distractions, sharpen his focus, and lean into what matters most. His voice-over frames the story, positioning beats not just as sound, but as the internal drive that powers performance and identity.

Ricciardo’s legacy is formidable: over 14 seasons in Formula 1, he won eight Grands Prix, stood on the podium 32 times, and twice finished third in the drivers’ standings.  Known for his fearless style and signature “honey badger” persona, he became one of the sport’s most beloved characters. By aligning with Beats, he elevates this brand message into a personal philosophy — merging his journey of speed, ambition, and presence with a broader cultural narrative about what fuels us all.