client:

Nike

Service:

Commercial

Year:

2021

Nike: The Role of Music

Nike: The Role of Music

What Role Does Music Play in your Life?

What Role Does Music Play in your Life?

Director

Jesse Ray Diamond

Executive Producer

Rashidi Harper

Producer

Shayna Gianelli

Cinematographer

Lerry Kin

Editor

Jesse Ray Diamond

Color

Arts & Crafts

Motion Graphics

Arts & Crafts

Production Company

Paper Castles

In this video, Mez reflects on the influence of music in his journey — how sound shapes mindset, memory, and motivation. The piece interweaves intimate interview moments with ambient visual cues that nod to Nike’s ethos of movement, persistence, and personal drive.

It’s a brand film that connects the personal and cultural: Mez’s perspective becomes a lens through which the role of music in ambition is elevated, framing Nike not just as gear, but as part of a narrative about identity, sound, and purpose.