client:
Nike
Service:
Commercial
Year:
2021
Director
Jesse Ray Diamond
Executive Producer
Rashidi Harper
Producer
Shayna Gianelli
Cinematographer
Lerry Kin
Editor
Jesse Ray Diamond
Color
Arts & Crafts
Motion Graphics
Arts & Crafts
Production Company
Paper Castles
In this video, Mez reflects on the influence of music in his journey — how sound shapes mindset, memory, and motivation. The piece interweaves intimate interview moments with ambient visual cues that nod to Nike’s ethos of movement, persistence, and personal drive.
It’s a brand film that connects the personal and cultural: Mez’s perspective becomes a lens through which the role of music in ambition is elevated, framing Nike not just as gear, but as part of a narrative about identity, sound, and purpose.
[Other works
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