Beats Elite '24 takes home The Cynopsis Award
Topic:
Film Festival
Year:
July 15th, 2025
The Cynopsis Sports Media Awards honor the best in sports storytelling.
Celebrating the directors, producers, brands, and creative teams shaping how the world experiences sports. Hosted annually by Cynopsis Media, the awards recognize excellence across broadcasting, branded content, documentaries, marketing campaigns, live activations, and emerging digital platforms. Now in its 14th year, the program has become one of the industry’s most respected benchmarks for innovation and impact in sports media.
From Best Branded Content Series to Digital Innovation and Documentary Series, the categories highlight work that turns competition into emotion and moments into story. The Cynopsis Awards continue to spotlight the visionaries redefining the intersection of creativity, culture, and sport.
Beats Elite '24 takes home the W!
In 2025, Beats by Dre’s “Beats Elite Class of ’24” campaign earned the coveted Cynopsis Sports Media Award for Best Use of Name, Image, and Likeness (NIL) by a Brand, Athlete, or School. The win recognized the campaign’s bold, authentic integration of collegiate athletes’ personal brands with custom Beats products and storytelling content — driving both fan engagement and brand resonance.
This campaign was more than a traditional endorsement: Beats, in partnership with Learfield, secured intellectual property rights for university marks and created custom-branded headphones and speakers tailored to each athlete’s school. The effort highlights how NIL programs are evolving — blending product, storytelling, and athlete identity — and shows that when done right, such activations can compete at the highest levels of sports media recognition.
Photograher: Matt Parson
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