client:
Beats by Dre
Service:
Commercial
Year:
2024
Director
Jesse Ray Diamond
Producer
Shayna Gianelli
Cinematographer
Lerry Kin
Editor
Arts & Crafts
Sound Mix
Francois Blaignan
Coloirst
Kya Lou
Production Company
Paper Castles
Naomi Osaka wears the new Beats Solo Buds as she moves between focus and flow, using sound as a tool for clarity and control. Her narration reflects on balance, presence, and purpose — themes that define both her career and the Beats ethos.
As a four-time Grand Slam champion and global advocate for mental health and representation, Osaka represents more than athletic excellence. This collaboration connects two forces shaping modern culture — Beats and Osaka — united by a shared commitment to individuality, strength, and the power of tuning into your own rhythm.
[Other works
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