client:

Beats by Dre

Service:

Commercial

Year:

2024

Beats Studio Buds: Naomi Osaka

Beats Studio Buds: Naomi Osaka

Game, set, match—Naomi and Beats.

Game, set, matchNaomi and Beats.

Director

Jesse Ray Diamond

Producer

Shayna Gianelli

Cinematographer

Lerry Kin

Editor

Arts & Crafts

Sound Mix

Francois Blaignan

Coloirst

Kya Lou

Production Company

Paper Castles

Naomi Osaka wears the new Beats Solo Buds as she moves between focus and flow, using sound as a tool for clarity and control. Her narration reflects on balance, presence, and purpose — themes that define both her career and the Beats ethos.

As a four-time Grand Slam champion and global advocate for mental health and representation, Osaka represents more than athletic excellence. This collaboration connects two forces shaping modern culture — Beats and Osaka — united by a shared commitment to individuality, strength, and the power of tuning into your own rhythm.